Pre-Psychological Intelligence.
A 60-minute briefing for managing partners of $250M–$1B AUM RIAs.
The behavioral pre-read for sophisticated client acquisition. A coined Cersosimo & Associates discipline rooted in 2,500 years of pattern observation, applied to the modern conversation that decides whether an HNW prospect hires you or quietly moves on.
The read happens before the meeting does.
The pattern hiding in your client book.
A working overview of Pre-Psychological Intelligence — the discipline of predictive behavior modeling that loads before the conversation begins.
A disarming reframe of why behavioral patterns are physical, not mystical — drawn from the introduction to Elemental Influence. Pre-empts skepticism and sets the operator frame for the next 55 minutes.
How Russ's grandfather (a magician), father (founder of Guardian Protection Services), and Billy Mays unintentionally trained the framework into him by age seven. The Bernays-had-Freud parallel — and why education at this depth doesn't come from books.
From Empedocles to Galen to Jung to Marston (DISC) to the modern zodiac — the same four-type model arrived at independently across millennia. The lineage that makes Pre-Psychological Intelligence credible.
Five and a half minutes per type. The dead-giveaway signals in the first ninety seconds. The discovery conversation each type wants. The fee conversation that converts them. The cost of treating the four types the same.
The practical reveal: the read isn't hypothetical. Every piece of data needed to pre-load a behavioral profile already sits in your CRM, your KYC paperwork, and their LinkedIn. Walk through a worked example, the 24-for-24 observation story, and the live decision-tree demonstration showing how the subconscious narrows from random to a specific choice in under half a second.
Pre-Psychological Intelligence is the read. The Behavioral Revenue System is what you do with the read. Brief mention of the 6-week cohort for partners who want the full system. Optional Q&A follows.
A briefing for the partner who already noticed the gap.
Built for managing partners, lead advisors, and practice heads at RIAs in the $250M–$1B AUM range. The partner who has noticed that the prospects who don’t hire them are often the ones who would have benefited the most — and who suspects there’s a pattern underneath that isn’t random.
Also useful for senior advisors building their book toward partnership, and for COIs (attorneys, CPAs, accountants) who refer to wealth practices and want to read which advisor fits which client before making the intro.
Not a fit for retail planners, solo practitioners selling sub-$500K relationships, or anyone looking for a quick-tactics sales seminar. The briefing trades in operator psychology and 2,500-year pattern observation, not closing scripts.
Russ Cersosimo.
Russ Cersosimo is the founder of Cersosimo & Associates and the originator of Pre-Psychological Intelligence. Two decades applying behavioral science to how businesses sell, retain, and scale — from Fortune-class enterprises (AutoZone, AT&T, GNC, Yahoo, Verizon, UPMC, USDA, U.S. Department of Defense) to founder-led practices and high-trust professional firms.
Author of Molecular Influence (published) and Elemental Influence: The 2,500-Year-Old Cheat Code for Reading Anyone (forthcoming). The two books form The Influence Series — the published IP underneath the discipline introduced in this briefing.
Based in Pittsburgh, Pennsylvania.
Reserve a seat for the next briefing.
Capacity is intentionally capped to keep the room operator-grade. Registrations are reviewed for fit before the calendar invite is sent.
The questions partners ask before they show up.
No. It's about a four-type personality pattern that 2,500 years of independent observation keeps arriving at — Greek philosophy, Galenic medicine, Jungian psychology, and the modern DISC system you've heard of. The zodiac happens to organize around the same four. We use the framework that's the most defensible read across all of them, not the mystical layer underneath any one of them.
Yes. Every registered attendee receives the full recording and the Four-Type Diagnostic worksheet within 48 hours, regardless of attendance. The diagnostic is a one-page reference you can pin near your monitor before your next prospect meeting.
There's a one-sentence mention of the 6-week cohort that builds on the briefing. No deck, no urgency timer, no upsell. If the cohort is right for you, it's right for you; if not, the briefing stands on its own.
Both teach principles. This briefing teaches a discipline — Pre-Psychological Intelligence — that operates before the principles do. You can apply Cialdini's seven principles more effectively when you already know which of the four types you're talking to. Read first. Move second.
If this is the right kind of room for you.
Register above. If the next briefing date hasn’t been set, we’ll notify you the moment it is — and you get priority on capacity.